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The Touchstone Energy co-branding program joins EnerStar's name and local
identity with the Touchstone Energy name and symbol. The designation lets members know that
we are a preferred energy provider maintaining high standards and
strong ties to our
members and the communities we serve.
It also means we have joined hundreds of other co-ops across the
country in rededicating ourselves to our core values of accountability, integrity,
innovation and community commitment - the four Touchstone Energy values.
Visit the Touchstone
Energy site
Soaring above the competition, the Touchstone Energy balloon serves as the
goodwill ambassador for the Touchstone Energy cooperatives.
Everywhere the balloon
goes, it promotes the brand and the values of Touchstone cooperatives: providing service
with integrity, accountability, innovation, and commitment to community.
These values are
demonstrated through the presence of the balloons at national competitions and special
events, and the team's interactions with spectators. These values are also conveyed in
local philanthropic fundraising activities which the Touchstone Energy Hot Air Balloon
program supports whenever and wherever the balloons are flying.
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